YOTTAA Customer Story

Taking Carter’s Site Speed
from a Crawl to a Run

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27% Decrease In Web Page Loading Times

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10% Increase In Conversion Rates

Carter’s may sell youth and baby clothing, but their site traffic is anything but child’s play. The market-leading retailer runs multiple shopping webpages with third-party technologies and high-resolution images. The complexity was beginning to bog down site speed and negatively impact conversion.  

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YOTTAA has enabled carters.com to achieve higher levels of site performance which is leading to growth in engagement and conversion.

Mike Baumgartner, Vice President, eCommerce & Omnichannel, Carter’s
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Carter’s turned to YOTTAA to help improve site speed and lift conversion rates. 

Carter’s ran a two-week trial where it split live site traffic between YOTTAA and its standard infrastructure. Carter’s saw significant site performance improvements – including a 27% decrease in web page loading times and a 10% conversion rate increase. 

Join Carter’s and other leading retail brands that leverage YOTTAA to improve site speed and conversion rates.

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Ready to Increase Sales?

Get a free site evaluation to learn how.

If site pages are taking >5 seconds to load, you need to fix it and fast! We’re here to help!


The first step is a Yottaa site evaluation, customized to your URL, to identify the sources of performance issues.

You’ll get a report that covers:

  1. Page load time
  2. Third party violations
  3. Core web vitals
  4. Page content
  5. Competitor comparison


Get started today by completing the form!

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